
Shakti Shanti as published by WWD.COM Women's Wear Daily 15th January 2009
Everything about Shakti Shanti is based on yogic principles
We want everyone to love every moment they are dealing with us, wearing our clothing and working with us.
Ahimsa -
We respect the integrity of all people and the environment with whom we are connected and act with care towards them. We are thus, as much as possible, environmentally friendly and make use of materials which come naturally from the earth. Our garments are made with either 90% cotton (a portion of which is organic cotton) and 10% spandex (a man made elasticated fibre that is unavoidable in an active wear garment that needs to move with the body and maintain modesty in topsy turvy postures) or 95% viscose (made from trees) and 5% spandex.
Our winter range is made from 96% cotton and 4% spandex.
Satya –
We use truthful and clear communications to all people with whom we are connected. We want to make sales because people LOVE every aspect of the brand and thus our garments are 100% guaranteed.
Asteya –
We behave honestly in all interactions: financial, material, emotional and spiritual. Our suppliers get paid timeously and we honour and respect the work they do for us.
Bramacharya –
We bring care and wisdom to our conduct and avoid all forms of exploitation. We do not make use of sweat shops or child labour, everyone involved in the processes of making a Shakti Shanti garment is well renumerated and has quality time to spend with their family, we feel it is very important that a +ve energy vibration surrounds each item. As far as possible the designs of the garments are made to ensure we can maintain our modesty in all situations.
Aparigraha –
We use our yogic knowledge and skills for the benefit of all people with whom we are connected, and not to gain unfair personal advantage. Although our quality is exceptional, we do not mark up the garments according to regular industry standards. We want to remain affordable to the general public. In fact we want every link along the way to be benefitting from the range, the end user as they have a high quality affordable product and the person who is making the garment as s/he has a great job that is sustained by our business.
Shakti Shanti prides herself in being the ULITIMATE in DESIGNER active wear.
Meticulous care and attention to detail has been taken to ensure PURE QUALITY is experienced by the wearer, from the design process, feel of the fabric to the incredible fit.
Shakti means Power and Shanti means Peace, the intention being that the wearer feels so comfortable and so good about herself that she can access her POWER in PEACE, with complete confidence, love and respect for her unique being.
Shakti Shanti also celebrates the PEACE POWER within feminine energy!
Together we can make a difference to our country and to our world!
The fabric is locally made and part organic. Every process in the making of a Shakti Shanti garment is as nature intended, with out any desire to exploit, but rather to utilize, create, preserve and grow our precious home land, people and mother earth in general.
We are 100% South African!